Top 52 Instagram Influencers in Johannesburg, South Africa: Find & Hire Instagram Johannesburg, South Africa Influencers on Collabstr | Collabstr
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Top 52 Instagram Influencers in Johannesburg, South Africa: Find & Hire Instagram Johannesburg, South Africa Influencers on Collabstr

Looking for the top Instagram influencers in Johannesburg, South Africa? We've analyzed over 52 creators on Instagram based on follower count, engagement rate, audience quality, and more. Here are the top 52 Instagram influencers in Johannesburg, South Africa to consider for your next campaign.

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  1. Olwethu

    1. Olwethu

    Instagram 367.1kTikTok 163.7k Johannesburg, GT, South Africa
    Followers 367.1k

    About Me

    I’m a fashion and lifestyle content creator. I love outdoor adventures. I’m also a huge fan of sports activities.

    Top Platforms

    Instagram TikTok

    Rates

    Instagram Story $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
  2. Lebohang Mosia

    2. Lebohang Mosia

    Instagram 96.4kTikTok 28.8kYouTube 228 Johannesburg, GT, South Africa
    Followers 96.4k

    About Me

    I am a vibrant, confident, and unapologetic South African woman who is passionate about creating fashion, beauty, and lifestyle. My content includes lifestyle, fashion and beauty, entrepreneurship, with a mix of personal style showcase, Lifestyle vlogs.

    Top Platforms

    Instagram TikTok YouTube

    Rates

    Instagram Stories $250
    Instagram Photo Feed Posts $250
    Instagram Reels $250
  3. Keorapetse Mokgatle

    3. Keorapetse Mokgatle

    Instagram 34.0kTikTok 25.7k Johannesburg, GT, South Africa
    Followers 34.0k

    About Me

    I am a fashion, lifestyle and beauty content creator with an audience of primarily 18-25 year old women on Instagram and TikTok

    Top Platforms

    Instagram TikTok

    Rates

    Instagram Photo Feed Post $250
    Instagram Reel $250
  4. Sihle

    4. Sihle

    TikTok 163.5kInstagram 32.0k Johannesburg, GT, South Africa
    Followers 163.5k
    Engagement 11.1%
    Avg Views 530k
    Audience Gender
    F 29% M 71%

    About Me

    I’m Sihle , 24 , I create content for almost every niche. More especially comedy, beauty and wigs. My TikTok content is all about bringing humor, creativity, and authenticity to the table. I love taking everyday situations like being a mom or a wife and turning them into funny, relatable “mom core” or “wife core” skits. On the other hand it’s all beauty and fashion. For me, it’s more than just creating videos; it’s about telling stories that make people laugh and feel seen. I enjoy blending cultural elements with universal humour, and I take pride in how my content …

    Top Platforms

    TikTok Instagram

    Engagement vs. Median

    Creator is 75% below median engagement

    Audience by Country

    United States 86%
    Other 7%
    United Kingdom 5%
    Canada 3%

    Rates

    Instagram Photo Feed Posts $250
    Instagram Stories $250
    Instagram Reel $250
  5. Mantai

    5. Mantai

    Instagram 6.9kYouTube 1.12KTikTok 75 Johannesburg, GT, South Africa
    Followers 6.9k
    Engagement 105.9%
    Avg Views 289k
    Audience Gender
    F 74% M 26%

    About Me

    I am Tai , A Beauty , Lifestyle and Travel content creator based in Johannesburg South Africa. I am a very creative being ,an Aesthete and a lover of art and nature which is where I usually brew my inspirations from. I

    Top Platforms

    Instagram YouTube TikTok

    Engagement vs. Median

    Creator is 41% above median engagement

    Audience by Country

    Other 45%
    Austria 34%
    United States 13%
    Germany 9%

    Rates

    Instagram Story $250
    Instagram Photo Feed Posts $250
    Instagram Reel $250
  6. Thuli

    6. Thuli

    Instagram 13.6kTikTok 375 Johannesburg, GT, South Africa
    Followers 13.6k

    About Me

    I'm Thuli Ika, a passionate and driven influencer behind @thuloane_m. I specialize in creating authentic, high-quality content within the fashion and lifestyle niches. My audience is comprised of like-minded individuals who share my enthusiasm for fashion, beauty, and self-expression. Here's a snapshot of my demographics: - Gender: 65% Women, 35% Men - Age: 15-24, 25-35, 36-45 I've had the pleasure of collaborating with esteemed brands such as Shein, Ackermans, Tekkie Town, and Shein Hair With an average of: - 13K Followers - 120k Average Reach - 85K Average

    Top Platforms

    Instagram TikTok

    Rates

    Instagram Stories $250
    Instagram Photo Feed Posts $250
    Instagram Reel $250
  7. Oratile M

    7. Oratile M

    Instagram 106.2k Johannesburg, GT, South Africa
    Followers 106.2k
    Engagement 69.2%
    Avg Views 429k
    Audience Gender
    F 33% M 67%

    About Me

    •Makeup enthusiast •Hair •Lifestyle •Helping your brand become a flamingo in a flock of seagulls ✨

    Top Platforms

    Instagram

    Engagement vs. Median

    Creator is 8% below median engagement

    Audience by Country

    Other 53%
    Austria 23%
    United States 13%
    Germany 11%

    Rates

    Instagram Reel $250
    Instagram Story $250
    Instagram Photo Feed Post $250
  8. Divya Appalsamy

    8. Divya Appalsamy

    TikTok 20.2kInstagram 9.1k Johannesburg, GT, South Africa
    Followers 20.2k
    Engagement 40.8%
    Avg Views 228k
    Audience Gender
    F 53% M 47%

    About Me

    I am a South African Indian Gen Z content creator sharing lifestyle content, including vlogs, fitness, beauty, fashion, relationships, and holistic living. My work reflects personal growth, self-care, and cultural identity, empowering others to embrace balance and joy in their lives while celebrating my heritage. My audience is primarily young adults, with a strong male following aged 25-34 from South Africa and Mauritius. I create relatable yet aspirational content, fostering engagement and community through authentic storytelling that inspires and connects with both Gen Z and Millennials.

    Top Platforms

    TikTok Instagram

    Engagement vs. Median

    Creator is 40% below median engagement

    Audience by Country

    United States 90%
    Nigeria 6%
    Other 2%
    Australia 1%

    Rates

    Instagram Photo Feed Post $250
    Instagram Reel $250
  9. Luthando “Babyy Boy” Mabuza

    9. Luthando “Babyy Boy” Mabuza

    Instagram 19.6kTikTok 470 Johannesburg, GT, South Africa
    Followers 19.6k
    Engagement 114.7%
    Avg Views 129k
    Audience Gender
    F 79% M 21%

    About Me

    Luthando Mabuza “Babyy Boy” | Johannesburg, South Africa I'm a content creator and I am passionate about fashion, travel, food and drinks, and lifestyle. I enjoy sharing visually stunning content that features wonderful costumes, products, and experiences. Capturing content is my passion, and I enjoy assisting brands in making their products recognised. I am a lifestyle blogger that enjoys sharing my experiences with others. I'd love to work with you and collaborate on your fantastic items. I eagerly await your response! My audience is males and females and mainly young adults aged 18-25. They are into fashion, food and drinks …

    Top Platforms

    Instagram TikTok

    Engagement vs. Median

    Creator is 53% above median engagement

    Audience by Country

    Other 51%
    Austria 23%
    United States 16%
    Germany 10%

    Rates

    Instagram Story $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
  10. KeleBakae Mathetsa

    10. KeleBakae Mathetsa

    Instagram 3.8k Johannesburg, GT, South Africa
    Followers 3.8k

    About Me

    I’m a goal driven individual who’s into fashion and beauty,very confident,I love looking good and sharing my tips and tricks when it come to beauty and my fashion sense

    Top Platforms

    Instagram

    Rates

    Instagram Story $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
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  12. Busisiwe Mbinzwa

    11. Busisiwe Mbinzwa

    TikTok 5.1kInstagram 1.0k Johannesburg, GT, South Africa
    Followers 5.1k

    About Me

    Aspiring content creator with a passion for travel, motivation, fashion, and lifestyle. With over 3,000 engaged followers on TikTok and a growing Instagram community of 1,000 followers. I create inspiring and visually captivating content that resonates with dreamers, explorers, and trendsetters. My highly engaged TikTok audience fuels my drive to share authentic stories, motivational insights, and curated lifestyle inspiration. Follow along as I turn everyday moments into extraordinary experiences.

    Top Platforms

    TikTok Instagram

    Rates

    Instagram Reels $250
    Instagram Photo Feed Post $250
    Instagram Story $250
  13. Thando

    12. Thando

    Instagram 123.5kTikTok 9.0k Johannesburg, GT, South Africa
    Followers 123.5k
    Engagement 76.8%
    Avg Views 879k
    Audience Gender
    F 83% M 17%

    About Me

    I am a student in her matric year working to set her life up for success. I am fun,outgoing and full of hope. I create content of dance,lifestyle and fashion. My audience is located mostly in Cape Town,ranging between the ages of 18-25.

    Top Platforms

    Instagram TikTok

    Engagement vs. Median

    Creator is 90% above median engagement

    Audience by Country

    United States 85%
    Other 6%
    United Kingdom 5%
    Canada 3%

    Rates

    Instagram Stories $250
    Instagram Photo Feed Posts $250
    Instagram Reels $250
  14. Tshegofatso Bogatsu

    13. Tshegofatso Bogatsu

    Instagram 2.3kTikTok 985 Johannesburg, GT, South Africa
    Followers 2.3k
    Engagement 132.7%
    Avg Views 479k
    Audience Gender
    F 45% M 55%

    About Me

    I am your go-to person for mindful living, travel adventures, hair, and glowing skin. Offering a mix of sustainable living hacks, unique travel recommendations, and honest hair & skincare advice, I'm here to inspire you to live life fully and consciously, explore the world, and achieve your best skin yet. Join me on a journey where I share practical insights, genuine experiences, and a passion for holistic well-being, all aimed at helping you embrace a fulfilling lifestyle,discover incredible destinations, and nurture your hair and skin naturally.

    Top Platforms

    Instagram TikTok

    Engagement vs. Median

    Creator is 77% above median engagement

    Audience by Country

    Other 50%
    Austria 26%
    United States 12%
    Germany 12%

    Rates

    Instagram Photo Feed Post $250
    Instagram Story $250
    Instagram Reel $250
  15. Lele Baleni

    14. Lele Baleni

    TikTok 30.4kYouTube 3.39KInstagram 3.3k Johannesburg, GT, South Africa
    Followers 30.4k

    About Me

    I am a dental student based in Johannesburg, South Africa. I love posting vlogs on my TikTok and YouTube channel about my life as well as fashion hauls. I am also a big foodie who loves trying out new restaurants and sharing my experiences on Instagram

    Top Platforms

    TikTok YouTube Instagram

    Rates

    Instagram Story $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
  16. Bianca

    15. Bianca

    TikTok 15.8kInstagram 3.5k Johannesburg, GT, South Africa
    Followers 15.8k
    Engagement 56.5%
    Avg Views 818k
    Audience Gender
    F 41% M 59%

    About Me

    Hey everyone, I'm Bianca Olivier, also known as @livinwithbianca, based in Johannesburg, South Africa. Excited to share my Beauty & Lifestyle journey as I dive into content creation! Join me for tips, discoveries, and lots of fun. Let's connect and inspire each other

    Top Platforms

    TikTok Instagram

    Engagement vs. Median

    Creator is 46% above median engagement

    Audience by Country

    United States 85%
    Other 7%
    United Kingdom 4%
    Canada 4%

    Rates

    Instagram Story $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
  17. Khutjo Matsoma

    16. Khutjo Matsoma

    Instagram 150.2kTikTok 67.2kYouTube 215 Johannesburg, GT, South Africa
    Followers 150.2k
    Engagement 63.1%
    Avg Views 155k
    Audience Gender
    F 78% M 22%

    About Me

    I am Khutjo Matsoma, a macro-influencer and I am passionate about personal care, beauty, lifestyle, fashion and travel. I am also a freelance model, I shoot swimwear, lingerie, fashion, etc. My audience is both female and male aged 18-35.

    Top Platforms

    Instagram TikTok YouTube

    Engagement vs. Median

    Creator is 66% above median engagement

    Audience by Country

    Other 53%
    Austria 24%
    Germany 12%
    United States 11%

    Rates

    Instagram Stories $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
  18. Seba Mokoena

    17. Seba Mokoena

    TikTok 24.8kInstagram 5.2k Johannesburg, GT, South Africa
    Followers 24.8k
    Engagement 5.0%
    Avg Views 342k
    Audience Gender
    F 53% M 47%

    About Me

    I am a beauty, lifestyle and fashion creator who strives to make content that empowers my community to be their most confident and authentic selves. My audience consists of mostly women aged 18-25 from around the world, and I love sharing my favourite products and experiences with them.

    Top Platforms

    TikTok Instagram

    Engagement vs. Median

    Creator is 35% below median engagement

    Audience by Country

    United States 88%
    Nigeria 9%
    Australia 2%
    Other 2%

    Rates

    Instagram Photo Feed Post $250
    Instagram Stories $250
    Instagram Reel $250
  19. 3L Nino

    18. 3L Nino

    TikTok 5.5kInstagram 4.7kYouTube 741 Johannesburg, GT, South Africa
    Followers 5.5k

    About Me

    I've had some successes recently, including a Stand up and shine campaign I did with Trace France,Building great traction with streams/views,internet radio play as well as interviews, Performance gigs, Couple adverts shot for local brands I post alot of my tv ads and music i release People are keen to know what im into and are always looking for something new

    Top Platforms

    TikTok Instagram YouTube

    Rates

    Instagram Story $250
    Instagram Photo Feed Posts $250
    Instagram Reel $250
  20. Ruqaya Soliman

    19. Ruqaya Soliman

    Instagram 10.1kTikTok 1.2k Johannesburg, GT, South Africa
    Followers 10.1k

    About Me

    Making curly hair, skincare and beauty EASY for my audience! Here to help you showcase your brand or service to an engaging audience.

    Top Platforms

    Instagram TikTok

    Rates

    Instagram Stories $250
    Instagram Photo Feed Post $250
    Instagram Reel $250
  21. Lenore Melwich

    20. Lenore Melwich

    Instagram 2.9kTikTok 2.6k Johannesburg, GT, South Africa
    Followers 2.9k
    Engagement 43.8%
    Avg Views 519k
    Audience Gender
    F 35% M 65%

    About Me

    My name is Lenore I go by katalisiaa on socials. I love showing the beauty of fashion and products that work for me to help others out. I always show the true benefits of products to help others out as well as give credit to brands that do the most. I am a bubbly and fun person. And love to promote fun content but still sophisticated to give my content a relatable feel.

    Top Platforms

    Instagram TikTok

    Engagement vs. Median

    Creator is 9% above median engagement

    Audience by Country

    United States 85%
    Other 7%
    United Kingdom 5%
    Canada 3%

    Rates

    Instagram Reel $250
    Instagram Stories $250
    Instagram Photo Feed Post $250
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How do I find top Instagram influencers?

One of the easiest ways to find top Instagram influencers by using an influencer marketplace like Collabstr. Platforms like Collabstr are designed to connect brands with Instagram influencers who specialize in creating high-performing content, and they offer a range of tools and features to help you find the perfect match for your brand.

To find top Instagram influencers on Collabstr, start by using the keyword and platform filters to narrow down your search. For example, if you're looking for influencers who specialize in creating content related to skincare, you could enter "skincare" as a keyword and select the relevant social media platforms where you want to promote your product or service.

Once you've narrowed down your search, you can browse through the top Instagram influencers on the platform. These Instagram influencers will typically have a high engagement rate and a large following, making them a good match for your brand. You can also use the platform's tools to analyze the influencer’s content and audience demographics to ensure that they align with your brand's values and target audience.

Once you've found a good match for your product or service, you can hire the influencer directly through the platform and manage your order with them over the instant chat. Collabstr also offers payment protection and dispute resolution services, ensuring that you can work with influencer with confidence.

Overall, using an influencer marketplace like Collabstr is a great way to find top Instagram influencers and create a successful Instagram campaign. By optimizing your search and using the platform's tools and features to find the right match for your brand, you can ensure that your campaign reaches a highly engaged and relevant audience, driving conversions and growth for your business.

Can I browse top Instagram influencers by category or niche?

When searching for top Instagram influencers, you may want to browse them by category or niche. Instagram influencers can create content in a wide range of categories, including fashion, beauty, lifestyle, fitness, travel, food, technology, and more. By browsing Instagram influencers by category or niche, you can find Instagram influencers who specialize in creating content that aligns with your brand or campaign.

For example, if you're looking for Instagram influencers to promote your fitness brand, you may want to search for Instagram influencers who specialize in creating fitness content such as workout videos, healthy eating tips, or fitness challenges. Similarly, if you're a food brand, you may want to search for Instagram influencers who specialize in creating content related to cooking, baking, and food reviews.

By filtering Instagram influencers by category or niche, you can also find Instagram influencers who have a specific target audience. For example, if you're a fashion brand targeting a specific age group, you may want to find Instagram influencers who have a following that aligns with your target audience.

Overall, browsing Instagram influencers by category or niche can help you find Instagram influencers who can create content that resonates with your target audience and fits with your brand's message. It can also help you find Instagram influencers who are experienced in creating content in your specific industry or field.

On Collabstr, we have built-in category and niche filters that allow you to achieve this. Simply select a category, such as ‘Instagram’ and a niche from the dropdown menu in the search bar. You can also take it a step further and search for specific keywords, this will pull present you with Instagram influencers that fit your exact keyword criteria. You can filter even further from here based on location, gender, price, and more.

What kind of content can Instagram influencers create?

When working with top Instagram influencers, it's important to consider the types of content they produce, as this can impact how well their content resonates with your brand's target audience. Instagram influencers can produce a wide variety of content, ranging from photos and videos to blog posts and social media updates.

One of the most popular types of influencer content is visual content, such as photos and videos. Many Instagram influencers specialize in creating high-quality visual content that showcases a brand's products or services in a unique and compelling way. For example, if you're a fashion brand, you may want to work with Instagram influencers who are skilled at creating stunning fashion photography or fashion videos.

Another popular type of influencer content is written content, such as blog posts or social media updates. influencers who specialize in writing can help promote your brand through compelling, informative, and engaging content. For example, if you're a tech brand, you may want to work with creators who are skilled at writing product reviews or how-to articles related to your products.

In addition to visual and written content, Instagram influencers can also produce other types of content, such as podcasts, infographics, and interactive content depending on which channels they are active on. The type of content that is best for your brand will depend on your specific goals, target audience, and marketing strategy.

When searching for top Instagram influencers, it's important to consider the types of content they produce and how well this content aligns with your brand's message and values. By working with Instagram influencers who specialize in creating the type of content that resonates with your target audience, you can create a successful influencer campaign that drives engagement and conversions.

How do I contact Instagram influencers to work with them?

If you're looking to work with a Instagram influencer, one of the best ways to do so is by using an influencer marketplace like Collabstr. Collabstr is a platform that connects brands with top influencers and creators, making it easy to find and contact Instagram influencers who are a good fit for your brand.

To get started, you can sign up for an account on Collabstr and start browsing through the platform's database of influencers and creators. You can use the platform's filters to narrow down your search based on criteria including platform, niche, age, and location, making it easy to find creators who are a good fit for your brand.

Once you've found a Instagram influencers that you're interested in working with, you can contact them directly through the platform's messaging system. This messaging system allows you to discuss project details, negotiate rates, and answer any questions that the creator may have about your brand or products.

One of the benefits of using a platform like Collabstr to contact Instagram influencers is that it offers a secure and streamlined way to work with influencers. Collabstr provides payment protection and dispute resolution services, which can give you peace of mind when working with creators.

How long does it take for Instagram influencers to create and deliver content?

The turnaround time for Instagram influencers to create content can vary depending on the creator, the type of content, and the scope of the project. When working with Instagram influencers, it's important to establish clear expectations and timelines for content creation to ensure that both parties are aligned.

Some Instagram influencers may be able to produce content quickly, while others may require more time to create high-quality content that meets your specific requirements. In general, it's a good idea to plan for a longer turnaround time when working with Instagram influencers, as the creation process can involve multiple stages, including brainstorming, ideation, content creation, and editing.

To help streamline the content creation process and ensure that Instagram influencers deliver high-quality content on time, it's important to provide clear guidelines and instructions for the content that you want them to create. This can include providing a detailed brief, outlining specific requirements for the content, and providing feedback and guidance throughout the creation process.

Working with an influencer platform like Collabstr can also help streamline the content creation process and ensure that Instagram influencers deliver content on time. Collabstr provides collaboration tools such as an instant messaging system and workflows that can help keep communication streamlined and ensure that deadlines are met.

Find and Hire Influencers

Search influencers on Instagram, TikTok, YouTube, and more with Collabstr.

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